Retail Technology

Get Them Back In Your Store

Casper Fopp Casper Fopp 2 min read
Get Them Back In Your Store

We all know it – 8 out of 10 customers in retail walk out without having bought anything. A recent test revealed that 50% of leads from their in-store digital Catalog Kiosk engaged in a follow-up conversation and 20% actually came back and purchased products. This is a game-changer for any brick & mortar retailer.


80% of Consumers Will Ghost You

Yes, you’ve all been there. You’ve spent time, energy, and manpower on those prospects, however you just can’t close the deal. The worst part is: You will most likely never see them again. You have no idea what was missing, what made them leave, and you wonder if they found the product elsewhere.

Person looking at horizon

Yep, they’re really gone!


Wouldn’t it be great if there was a tool that collects contact information while your prospects are still in your store? Even better if you could actually use that information to follow up and get them back in your store, right?

Yes. There is such a thing – it’s an extended aisle kiosk. When customers share a product with their loved ones, their peers, or themselves, they have to enter some basic information on the touch screen kiosk. The disclaimer explicitly allows you to follow up with them after they’ve left the store.


The 10-5-2 Rule

In a test with 10 leads from Catalog Kiosk devices, 5 engaged in a follow-up conversation, 2 came back and bought products for over $1,600. That’s 10 people that were in that store on one afternoon and had walked out. That’s roughly $700 of extra profit for that store – all from one afternoon of leads. You don’t have to be a math wizard to know that there is enormous potential in this approach and if done right, this can be a solid revenue stream for your store.

Woman using in-store touchscreen kiosk

It’s a fun and no-pressure way of exploring products for the consumer – for you it’s straight data collection.


Let’s talk about in-store analytics and how you can get the most out of these “share&shop” leads. Hit us up, we’re looking forward to speaking with you! You can also call us toll-free at 855-408-9966.

Photo Credits: Miguel A. Amutio Ali Yahya