City Furniture originated as a 2,000 sq ft futon store in Denver, Colorado. Ross Cortez and Matt Butitta are the joint owners of both “City Furniture” locations in town. They have been in the home furnishings industry for over 25 years and have never experienced much success with catalog sales in either of their locations. Until… they discovered Wondersign’s ‘endless aisle’ concept, Catalog Kiosk, at a furniture trade show.
The two businessmen had been waiting for a technology that would bring complete and always up-to-date product catalogs to your fingertips. Adding the kiosk was a no-brainer for the duo as it allowed them to sell more than just futons. They now provide a wide variety and big selection of furniture and mattresses, despite their rather small showrooms.
Our kiosk has doubled add-on sales!
City Furniture has embraced ‘Catalog Kiosk’ and uses it to enhance the in-store experience for their guests. With a coffee and tea station set up nearby, they encourage shoppers to get comfortable and take their time browsing hundreds of products. Guests embrace this process and regularly add more items to their shopping cart than ever before. It’s no surprise that the kiosk has doubled City Furniture’s add-on sales and helped increase average ticket size. Ross and Matt could not be happier with the results and plan to add more kiosks as they open more stores. “The kiosk has transformed our business and allows us to grow, since we no longer have to purchase a larger showroom!” Ross concludes.
Hardware Hank is a traditional small-town hardware store, a part of the United Hardware cooperative. With fierce competition from a major hardware chain right across the street, Hardware Hank owner Tim Finseth was looking for a solution that would help him add furniture to his store without stealing floor space from his core product categories. Before starting with this new tool, Tim had two concerns: 1. Would people really buy furniture from a hardware store? And 2. Would they be willing to make major purchases from a touch screen?
Tim took a leap of faith after hearing a lot of success stories from other retailers. He introduced his 42” ‘endless aisle’ kiosk showcasing furniture and bedding to his guests, allowing them to browse and shop thousands of SKUs not displayed in the store. With the closest furniture retailer over 30 miles away, offering a large selection of furniture items in Tim’s store was a much needed addition for the local population of Warren.
And to Tim’s pleasant surprise, guests have been very receptive and comfortable making purchases from the kiosk without ever seeing the merchandise in person. Since shoppers are able to zoom in on large images, read up on product details, and text themselves dimensions and other information, they are knowledgeable and feel empowered – eliminating any hesitation to buy from a touchscreen. The technology has also added a unique experience to the store – one which their local hardware competitor cannot provide.
Without the kiosk, we wouldn't have been able to add furniture as a category to the store and make all these sales.
Catalog Kiosk has taken Hardware Hank’s furniture category from being non-existent to becoming their number 1 dollar department in just one year! Store owner Tim said it best, “It paid for itself in the first 3 months and has been generating profit ever since!”
Furniture Country has been a well-known name in the Gainesville community for over 35 years. Adding Wondersign’s ‘Catalog Kiosk’ to their store to increase the product selection was a logical next step. The staff loves how intuitive it is to use and that it makes it easier to send orders and create invoices from the sales floor.
Furniture Country’s sales process encourages shoppers to use the social sharing features on the kiosk. This feature allows guests to email or text product information to themselves or loved ones and, at the same time, collects their contact information for the store’s re-marketing purposes. Furniture Country uses an integrated automated conversation platform so sales associates can follow-up with customers after they have left the store.
I’m getting an extra two sales a week that I would not have gotten otherwise.
The kiosk lead process has created a greater number of returning customers. It has also brought in additional revenue from re-targeting shoppers who had left the store and otherwise would have been lost. Since Furniture Country has started using their kiosk to follow up with hot leads it has increased their conversion rate and has added revenue. General Manager John Hammonds says, “It can make a sales process much, much easier,” and “it is absolutely the future of brick & mortar.”
Funko is a globally operating company that manufactures licensed pop culture collectibles, best known for its licensed vinyl figurines and bobbleheads. With thousands of different SKUs, it can be hard to always display everything – even though the figurines are quite handy in size.
At Japan Expo in Paris, France, Funko Europe was looking for a smart way to display a digital catalog so attendees can browse hundreds of collectibles and purchase on the spot. By using the ‘Catalog Kiosk’ iOS app on iPads, Funko was able to quickly spin up consumer-facing devices at their booth.
The tablets helped to virtually expand the trade show booth so Funko could show more and ultimately sell more! Just like the use at a trade show is temporary, the ‘Catalog Kiosk’ application allows retailers to take their store on the go and set up pop-up shops or implement a store-within-a-store concept. ‘Endless aisle’ kiosks are not only a permanent solution in brick & mortar stores, they are helping place stores nearly anywhere.